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Dodge La Femme : ウィキペディア英語版 | Dodge La Femme
The Dodge La Femme is a full-sized automobile that was produced by Dodge between 1955 and 1956. The automobile was specifically designed for women. Although a marketing flop, it was later revered as a step forward in gender equality, as cars at the time were generally seen as a tool for men. == Origin == The La Femme's ''raison d'être'' stemmed from Chrysler's marketing department's observation that more and more women were taking an interest in automobiles during the 1950s, and that women’s opinions on which color car to buy was becoming part of the decision making process for couples buying an automobile. The La Femme was an attempt to gain a foothold in the women's automobile market. The La Femme concept was based upon two Chrysler show cars from the 1954 season. Named Le Comte, and La Comtesse, each was built from a Chrysler Newport hardtop body, and each was given a clear plastic roof over the entire passenger compartment. While the Le Comte was designed using masculine colors, the La Comtesse was painted "Dusty Rose" and "Pigeon Grey" in order to convey femininity. Favorable responses encouraged Chrysler to pursue the La Comtesse concept.
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Dodge La Femme」の詳細全文を読む
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